How We Organize

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Musings, tips, and thoughts from the Organizer team

The People Big Data Forgot: Bringing Data Gathering Back Down to Earth

Posted by Ellen Perfect on Jun 24, 2016 11:00:00 AM

Data is the lifeblood of meaningful analysis, and big data has allowed us to achieve understanding of human issues on an unprecedented scale. It has revolutionized the way we think about people and meeting their needs on a mass level, but it also relies heavily on the ability to rapidly gather enormous amounts of information. Big data runs on everything from your browsing tendencies to your shopping choices, most easily gathered by online sources. It is in essence a single, massive and ongoing survey of what you want and need conducted through digital technology. While this may not be an issue for communities that are at the forefront of modern tools, it poses an inclusivity challenge for those who cannot yet easily plug into to this massive information network.

Topics: Campaigns & Politics, Advocacy & Fundraising

Union Organizing in Right to Work States

Posted by Ellen Perfect on Jun 23, 2016 11:00:00 AM

Labor organizing is already a challenge, but in states with right to work laws in place, it can seem nearly impossible to mobilize members and gain enough resources to create change. In the face of this difficulty, unions need to find better ways to engage the member bases they do have, and attract new members to the cause.

Topics: Labor Organizing

Pre DNC Event: How Tech and Data are Changing Politics

Posted by Arin Mallin on Jun 22, 2016 12:30:00 PM

We are excited to announce our pre-DNC event How Tech and Data are Changing Politics will be taking place the evening before the DNC on Sunday, July 24th from 5PM-8PM EST.

Topics: Campaigns & Politics

The Key to Field Campaigning with Technology

Posted by Arin Mallin on Jun 22, 2016 11:00:00 AM

Let's face it, technology just isn't enough anymore. Creating quick solutions to logistical nightmares are great in the world of field campaigning, but what happens when all those little fixes aren't working well together, and sometimes even against eachother? The key in creating great technology for canvassing, isn't just to answer the issue, but rather have all the tools intergrated to create a seemless interface that allows for quicker and easier data capture. When your technology is working for you and not against you, it creates more time to have those meaningful face-to-face conversations while canvassing.

Read on to find out more about the challenges of tech and field campaigning, and the solutions that can making knocking on doors that much simplier.

Topics: Campaigns & Politics, Field Consulting

What is Deep Canvassing?

Posted by Ellen Perfect on Jun 21, 2016 11:00:00 AM

Engaging a target audience in person has long been a favorite method of outreach for salespeople and politicians alike, but over the years, it has taken on a spirit of “getting to the point.” Due in part to the busy lives of homeowners and the misconception that canvassing conversations are largely a waste of time, door to door outreach has become an activity that relies on speed and quantity of contacts, a quick and impersonal type of engagement that rushes into the ask. While this makes contacting large numbers of people quick and easy, a new kind of mass outreach has begun making waves in the advocacy and outreach community: deep canvassing.

Topics: Campaigns & Politics, Labor Organizing, Advocacy & Fundraising

How Canvassing Can Increase Voter Turnout

Posted by Arin Mallin on Jun 16, 2016 10:58:11 AM

It is no secret that voter turnout over the years has looked a bit like a rollercoaster ride. From 2008 to the 2012 election, voter turnout dipped from 62.3 percent of eligible voters voting, to an estimated 57.2 percent. Despite the increase of over eight million eligible voters for that election, only 126 million actually voted. Making it so some 93 million people did not sport their classic "I Voted" sticker. 

When you hear that an estimated $6 billion was spent on the 2012 campaigns, do you wonder where that money went? We do too. There are cheaper and more efficient ways to increase voter turnout these days, especially with the advancements made in technology. And if you combine that technology with real face-to-face interactions, there may just be a solution to turning around the voter turnout decline. 

Read on to find out how canvassing can get more people walking out of the voting booth with a sticker on their chest.

Topics: Campaigns & Politics

Traits of a Successful Canvasser

Posted by Arin Mallin on Jun 15, 2016 3:48:07 PM

There are two key actors in the process of canvassing; the canvasser (the door-knocker) and the contributor (the door-opener). More often than not it is your personality as a canvasser, not the issue or cause, that will keep people wanting to talk to you. Read on to learn the traits of a successful canvasser.


Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

Keeping Your Paid Canvassers Accountable in Field Outreach

Posted by Ellen Perfect on Jun 14, 2016 10:32:00 AM

Paid canvassing can be an excellent wayof taking your voter engagement to the next level, but many campaigns are understandably nervous about making this investment without assurance that it will be worthwhile. As we discussed in our blog post on financial leakages in paid canvassing (LINK), the difficulty of knowing what each team member is doing and how they are performing is a huge barrier to a quality-assured, efficient outreach effort. The solution to these fears lies in digitized canvassing efforts. With modern political tech tools, field managers can ensure that their canvassers remain accountable with a few simple clicks, without investing additional time or money.

Topics: Campaigns & Politics

What do you want to be when you grow up?

Posted by Liam Speden on Jun 10, 2016 11:00:00 AM

It’s a question that startup CEO’s get asked about their companies as often as parents ask it of children (and sometimes young adults), and I’ve found it’s a good question to keep in mind.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

How to become a Field Consultant

Posted by Arin Mallin on Jun 9, 2016 1:30:12 PM

Consulting has been a rapidly growing industry since the 1960s. It's a useful way for companies to get special projects done without having to add an additional employee on the payroll. Field consultants specialize in improving the canvassing efforts of the industries they are experts in. While it takes time to enter this career, there are some steps you can take to become a field consultant. Read on to find out more.


Topics: Field Consulting

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