How We Organize

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Musings, tips, and thoughts from the Organizer team


Knowing Your Target Audience Before They Know You

Posted by Arin Mallin on Jul 20, 2016 11:00:00 AM

To create a strong message for your target audience you have to begin with who they are and why they should care. This can be a challenge when it comes to prioritizing qualitative and quantitative research.

Investing time and money in market research is difficult for small businesses and startups with limited budgets.

Luckily it is now possible to collect data and capture honest responses from people out in the field. To learn how to gain a better understanding of your target audience, read on.

Topics: Sales & Direct Marketing

How Street Canvassing can help Your Business Grow

Posted by Arin Mallin on Jul 19, 2016 11:00:00 AM

Street canvassing has been used by advocacy groups, fundraisers, and political campaigns. Yet, rarely do we see businesses use this method.

Experiential marketing is usually done to show a product or service in action. Most of the times done in a unique way.

The goal of experiential marketing is to have leads become customers on the spot. Of course, it doesn't always happen that way. Now that you have their attention, it's time to keep it. 

Businesses can use street canvassing for two main reasons. Read on to find out more.

Topics: Sales & Direct Marketing

Anatomy of a Successful Canvasser

Posted by Arin Mallin on Jul 13, 2016 11:00:00 AM

We went into detail with the Traits of a Successful Canvasser, but what does that actually look like? Check out this funny and simple infographic to see just that.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

How Organizer can Improve Member Relationships

Posted by Arin Mallin on Jul 12, 2016 11:00:00 AM

Labor unions have been facing decreasing membership for years now. This hasn't been helped by an increasingly competitive economy and evolving way people communicate with each other. A single contract that has hundreds of employees under it no longer works in a modern and digital age. Union leadership have struggled to understand the individual needs of their members. This has lead to a disconnect between the actions that union leadership takes and member desires. 

In this article we will show how union leadership can get back in touch with the core of their organization, the people.

Topics: Labor Organizing

Where is the Waste in Your Campaign?

Posted by Arin Mallin on Jul 8, 2016 12:58:03 PM

Campaigns are expensive, and it's not secret. The average local campaign spends $5000, and that nothing compared to the $500,000 on a state campaign. The higher you go up the list, the more zeros start to get tacked on to the end of that number as well. So are their places where campaigns managers can afford to cut the cost? We known there is, and we want to show you exactly where the waste is in your campaign.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

Why Organizer?

Posted by Arin Mallin on Jul 7, 2016 11:00:00 AM

 


Whether you are at the door, on the street, or over the phone, Organizer is committed to connecting communities with the issues that impact them. Since, 2011, we have strived to bring canvassing to the 21st century through our integrated mobile app. It has since then given managers real-time oversight of their field programs, increasing accountability and drastically reducing the time spent in data-entry.

Read on to see exactly how much Organizer has saved campaigns.

Topics: Campaigns & Politics, Success Stories, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

5 Advantages of Campaigning in the Field

Posted by Arin Mallin on Jul 6, 2016 11:00:00 AM

 


A trend in campaining over the past few decades has been the lack of persionalization. With the ever rising prescene of social media and the internet as a whole, information can be passed around quicker and more efficiently than ever before. Only one thing is missing from a system such as this, people. In some ways you can personalize messages and content through utlizing certain channels when targeting specific groups of people. Yet, this is means mostly demographically segmenting. For example, targeting millenials with on Instagram, or professionals on LinkedIn. While this is more specific than mass-targeting the population, it still isn't tailored to an individual.

Read on to find out how campaigning in the field can be the solution to decades of unpersonalized messaging strategies. 

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

How to convince people to donate to your campaign

Posted by Ellen Perfect on Jul 5, 2016 11:00:00 AM

Donations make the politics world go round, but even candidates with heavy voter support could be pressed for finances when it comes to taking their campaign to the next level. This is because a vote and a donation are two very different things. People know they have to vote for somebody, and doing so doesn't cause them to lose anything. But the promise of their candidate being elected isn't always enough to convince the average person to put their money where their mouth is. You have to convert people from passive supporters to active champions of your campaign--and that takes real community building and a deeper sense of trust between campaign and voter. The best way to achieve this is by reshaping the campaign script to incorporate more trust-building elements:

 

Open with transparency

Transparency and honesty are two very different things. Being honest simply demands that you not lie, which is more of a basic rule than something that will take you above and beyond as a fundraiser. Transparency, on the other hand, involves disclosing something most groups would not as a demonstration of how little your organization has to hide. Sharing information about what campaign funds are used for and making a tangible connection between their donation and something a campaign absolutely needs will help voters visualize the impact of their donation. Even if you operate under relatively high administrative costs for seemingly simple items, people will appreciate you not hiding your intentions and you will set yourself apart from candidates with shady financials or questionable use of donations.

Topics: Campaigns & Politics

Understanding Digital Data Security

Posted by Ellen Perfect on Jul 1, 2016 11:00:00 AM

Data leaks and security breaches have become a common topic in the news lately, with victims ranging from celebrities to the Democratic National Convention. But while the impact of information insecurity has become a hot button issue, there has been little conversation on how these incidents can be prevented.

From corporations to political campaigns, many groups rely upon outside software to turn their data into actionable information. This means that almost every organization has a stake when it comes to conversations on information security. Effective evaluation of the security applied by third party software systems can ensure that your data is only accessed by the individuals and organizations you trust.

To understand how to secure your data, you first need to understand what software companies do with your information. Within a third party software, the data management process generally looks something like this:

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

How to get Better Voter Data to Inform your Campaign

Posted by Arin Mallin on Jun 30, 2016 11:00:00 AM

 

Integration, integration, integration. It's a hot word in tech and data as of recent and it is just as important in the intersection of tech and politics. Though it often is the missing puzzle piece in a lot of situations. Campaigns increasingly want to have better voter data since it will strongly influence the way they shape their campaign.

By being able to have all of your database platforms loaded into a single mobile campaigning tool, your data can then go directly into the field and return real-time results on how they are answering the survey questions, further building their voter profile. 

Read on to find out how Organizer has become "data-agnostic" and will be the most reliable platform to inform your campaign.

Topics: Campaigns & Politics

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