To create a strong message for your target audience you have to begin with who they are and why they should care. This can be a challenge when it comes to prioritizing qualitative and quantitative research.
Investing time and money in market research is difficult for small businesses and startups with limited budgets.
Luckily it is now possible to collect data and capture honest responses from people out in the field. To learn how to gain a better understanding of your target audience, read on.