Change.org has been an instrumental part of advocacy campaigns in generating awareness. Until recently, the company created revenue through sponsored petitions. Advocacy organizations could pay for their petitions to appear on related petitions and emails. This model allowed organizations to target individuals based on gender, age, political beliefs, etc. Read on to find out how Change.org is "changing" their revenue model and what that means for advocacy groups.
Topics: Advocacy & Fundraising
Decades of research from a group called Eliminate Dengue has resulted in a new means of controlling mosquito-borne illnesses that afflict much of the world and are becoming an increasingly widespread problem with climate change. But while the science behind this new strategy is groundbreaking, so are the strategies the research team used to ensure that this project would succeed in local communities.
Topics: Campaigns & Politics
It is easy to forget that there are many who are still not registered to vote. Voting is a tremendous privilege we have and if we don't vote, we can't complain many say. But we prefer the simple way President Obama put it last week at the DNC, "Don't Boo - Vote." We believe the field is going to be one of the most important areas for campaigns to focus on this election season. And it's how we plan on reaching people who are not registered. There are many other ways people and organizations are planning on reaching unregistered voters. Read on to find out some of the innovative strategies to help or inspire people to vote this November.
Topics: Campaigns & Politics
To kick off the DNC, Organizer hosted a panel where the stars of political technology discussed the rise of a new era in politics and voter engagement. Chris Kelly, Lucy Flores, and Brent Blackaby sat down with attendees for a discussion that covered impact in digital engagement, campaign budgeting, and the future of technology and progressive politics. Read some of our panelists major insights here:
Labor unions were the champions of the average worker. The ones who would protect them from the large organizations that had control. Being a union member was common enough in the mid-1900's that 1 in 3 workers was apart of a union.
Today, we see those numbers declining. Now every 1 in 10 workers is in a union. In 1964 44.5% of workers in Washington were in a union. In 2014 that percentage has dropped to 17.1%.
Washington isn't alone in this phenomenon, North Carolina has seen a decline to only 2% membership.
Over the past few decades, there has been a rift between labor unions and its members. Workers believe that unions can't protect them from the changing economy. The larger and more powerful unions became, led to a disconnect with their members.
Read on to find out how trust can mend this broken relationship and bring unions back to America.
Topics: Labor Organizing
Many campaigns are fueled by the enthusiasm of passionate volunteers, but as the scale increases, it becomes difficult to sustain a mass mobilization effort on volunteer time alone. For campaigns with the resources to hire a team, paid canvassing has proved an effective supplement to existing efforts. But while paid canvassing is a great way to give your field team the boost they need to run a great outreach program, but it can also be costly and open campaigns up to a huge financial drain. To prevent this, campaigns need to recognize the issues that cause low return on investment for these outreach efforts.
Data is the driving force behind the globalized world, but gathering comprehensive information can be a complicated process when non-traditional or dangerous living situations come into play. As we discussed in our previous piece on big data, While online data gathering is useful for people with consistent internet access and an incentive to opt in to sharing their information, it is a method that overlooks under-documented communities. Until global connectivity is greatly advanced, the most reliable method of gathering data is a face to face campaign. Although traditional canvassing strategies can be helpful in guiding this process, there are a number of essential extra steps that make these operations successful.
To create a strong message for your target audience you have to begin with who they are and why they should care. This can be a challenge when it comes to prioritizing qualitative and quantitative research.
Investing time and money in market research is difficult for small businesses and startups with limited budgets.
Luckily it is now possible to collect data and capture honest responses from people out in the field. To learn how to gain a better understanding of your target audience, read on.
Topics: Sales & Direct Marketing