How We Organize

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Musings, tips, and thoughts from the Organizer team


How to Measure ROI on Labor Organizations' Field Operations

Posted by Nina Foo on Sep 28, 2016 9:00:00 AM

 

Topics: Labor Organizing

This Election has Engaged but Unhappy Voters 

Posted by Nina Foo on Sep 27, 2016 4:00:00 PM

 


 

The 2016 presidential race has gotten the attention and interest of voters. Often, campaigns are fighting for apathetic voters to get involved. Not this year.

 

The race between Hillary and Trump has been the go to conversational topic of the year and it shows. The 2016 election has captured voters interest, yet voters are unhappy with the candidate choices.  Do you feel this way?

 

Topics: Campaigns & Politics

Get out the Vote.org!

Posted by Liam Speden on Sep 27, 2016 11:30:00 AM


Topics: Campaigns & Politics

Targeted Advocacy for Real Results

Posted by Arin Mallin on Sep 27, 2016 11:11:00 AM

 

 

So you see a societal, enviromental, or political problem in the world and you want to do something about it. Convincing others to support your advocacy work potentially growing your efforts to larger scale takes time, time, and did we mention time? Then after you have dedicated yourself to this work, there comes the moment when you have to see how effective it all was. 

How can you ensure that your advocacy campaign will garner the results neccessary for real change? Read on to find out.

Topics: Advocacy & Fundraising

Closing Leaks in Your Fundraising

Posted by Nina Foo on Sep 22, 2016 10:30:00 AM

 

Topics: Advocacy & Fundraising

Hold your Political Campaign Canvassers Accountable

Posted by Nina Foo on Sep 20, 2016 11:30:00 AM

 

Topics: Campaigns & Politics

Why Canvassing is Important to Labor Organizing

Posted by Nina Foo on Sep 20, 2016 10:30:00 AM

 

The Decline in U.S. Labor Union Membership

Posted by Nina Foo on Sep 14, 2016 10:00:00 AM

The rate of union membership has continued to fall in the past couple of years. This tells us the labor movement is trending ona downward slide, and to combat the decline inmembership organizations will have to increase their efforts. The Bureau of Labor Statistics found that in 2015 only 11.1% of wage and salary workers were members of unions. The findings wereconcerning, becausethe percentage of union workers had not changed from 2014.  Another contributing factor to the decline of union growth is that the private sector has grown andhas not introduced unions to their workforce. With the United States' growing working classit is important to have the union workforce grow as well.  

Topics: Labor Organizing

Door-to-Door Marketing Revival

Posted by Nina Foo on Sep 13, 2016 12:30:00 PM

Door-to-door marketing is making a come back, although it has been overlooked in the past now there are specific uses for this technique. A deterrent to using door-to-door marketing  is the impression that everyone hates door-to-door salespeople. In some cases this is true, but if done correctly door-to-door sales offers a personal connection. In addition, there is an opportunity for feedback. Door-to-door marketing opens an avenue to create real relationships with potential customers, and even be more effective than some online marketing channels. In addition, door-to-door marketing is a different way to your information out in public. Ultimately,  if a relationship can be forged during a door-to-door sales opportunity then this relationship will be worth a lot in the future. Remember thepower of being face-to-face makes a big difference.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing

Knock, Ask, Action!

Posted by Liam Speden on Sep 7, 2016 11:00:00 AM

Converting conversations to commitments.

Topics: Campaigns & Politics, Field Consulting, Labor Organizing, Advocacy & Fundraising

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