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Musings, tips, and thoughts from the Organizer team


Arin Mallin

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Recent Posts

Targeted Advocacy for Real Results

Posted by Arin Mallin on Sep 27, 2016 11:11:00 AM

 

 

 

So you see a societal, enviromental, or political problem in the world and you want to do something about it. Convincing others to support your advocacy work potentially growing your efforts to larger scale takes time, time, and did we mention time? Then after you have dedicated yourself to this work, there comes the moment when you have to see how effective it all was. 

 

How can you ensure that your advocacy campaign will garner the results neccessary for real change? Read on to find out.

Topics: Advocacy & Fundraising

Are Social Capital and Civic Engagement Declining?

Posted by Arin Mallin on Aug 11, 2016 11:26:51 AM
Social capital is the networks of relationships among those who live and work in a community. There has been a decline in Americans participation in social activities that use to connect individuals from all walks of life. Direct engagement in politics, union membership, and volunteering have all suffered huge losses. Are people becoming more self-interested in the 21st century? Read on to find out.

Topics: Campaigns & Politics, Field Consulting, Labor Organizing, Advocacy & Fundraising

Change.org Changes Revenue Model: What this means for Advocacy Organizing

Posted by Arin Mallin on Aug 10, 2016 11:43:38 AM

Change.org has been an instrumental part of advocacy campaigns in generating awareness. Until recently, the company created revenue through sponsored petitions. Advocacy organizations could pay for their petitions to appear on related petitions and emails. This model allowed organizations to target individuals based on gender, age, political beliefs, etc. Read on to find out how Change.org is "changing" their revenue model and what that means for advocacy groups.

Topics: Advocacy & Fundraising

What others are doing to Get Out The Vote #GOTV

Posted by Arin Mallin on Aug 3, 2016 11:00:00 AM

It is easy to forget that there are many who are still not registered to vote. Voting is a tremendous privilege we have and if we don't vote, we can't complain many say. But we prefer the simple way President Obama put it last week at the DNC, "Don't Boo - Vote." We believe the field is going to be one of the most important areas for campaigns to focus on this election season. And it's how we plan on reaching people who are not registered. There are many other ways people and organizations are planning on reaching unregistered voters. Read on to find out some of the innovative strategies to help or inspire people to vote this November.

Topics: Campaigns & Politics

Trust and its Importance to the Longevity of Labor Unions

Posted by Arin Mallin on Jul 28, 2016 11:00:00 AM

 

Labor unions were the champions of the average worker. The ones who would protect them from the large organizations that had control. Being a union member was common enough in the mid-1900's that 1 in 3 workers was apart of a union.

Today, we see those numbers declining. Now every 1 in 10 workers is in a union. In 1964 44.5% of workers in Washington were in a union. In 2014 that percentage has dropped to 17.1%. 

Washington isn't alone in this phenomenon, North Carolina has seen a decline to only 2% membership. 

Over the past few decades, there has been a rift between labor unions and its members. Workers believe that unions can't protect them from the changing economy. The larger and more powerful unions became, led to a disconnect with their members.

Read on to find out how trust can mend this broken relationship and bring unions back to America.

Topics: Labor Organizing

Knowing Your Target Audience Before They Know You

Posted by Arin Mallin on Jul 20, 2016 11:00:00 AM

To create a strong message for your target audience you have to begin with who they are and why they should care. This can be a challenge when it comes to prioritizing qualitative and quantitative research.

Investing time and money in market research is difficult for small businesses and startups with limited budgets.

Luckily it is now possible to collect data and capture honest responses from people out in the field. To learn how to gain a better understanding of your target audience, read on.

Topics: Sales & Direct Marketing

How Street Canvassing can help Your Business Grow

Posted by Arin Mallin on Jul 19, 2016 11:00:00 AM

Street canvassing has been used by advocacy groups, fundraisers, and political campaigns. Yet, rarely do we see businesses use this method.

Experiential marketing is usually done to show a product or service in action. Most of the times done in a unique way.

The goal of experiential marketing is to have leads become customers on the spot. Of course, it doesn't always happen that way. Now that you have their attention, it's time to keep it. 

Businesses can use street canvassing for two main reasons. Read on to find out more.

Topics: Sales & Direct Marketing

Anatomy of a Successful Canvasser

Posted by Arin Mallin on Jul 13, 2016 11:00:00 AM

We went into detail with the Traits of a Successful Canvasser, but what does that actually look like? Check out this funny and simple infographic to see just that.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

Improve Your Membership with Organizer

Posted by Arin Mallin on Jul 12, 2016 11:00:00 AM

Labor unions have been facing decreasing membership for years now. This hasn't been helped by an increasingly competitive economy and evolving way people communicate with each other. A single contract that has hundreds of employees under it no longer works in a modern and digital age. 

 

Union leadership have struggled to understand the individual needs of their members. This has lead to a disconnect between the actions that union leadership takes and member desires. 

 

In this article we will show how union leadership can get back in touch with the core of their organization, the people.

Topics: Labor Organizing

Where is the Waste in Your Campaign?

Posted by Arin Mallin on Jul 8, 2016 12:58:03 PM

Campaigns are expensive, and it's not secret. The average local campaign spends $5000, and that nothing compared to the $500,000 on a state campaign. The higher you go up the list, the more zeros start to get tacked on to the end of that number as well. So are their places where campaigns managers can afford to cut the cost? We known there is, and we want to show you exactly where the waste is in your campaign.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

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