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Musings, tips, and thoughts from the Organizer team


Why Organizer?

Posted by Arin Mallin on Jul 7, 2016 11:00:00 AM

 


Whether you are at the door, on the street, or over the phone, Organizer is committed to connecting communities with the issues that impact them. Since, 2011, we have strived to bring canvassing to the 21st century through our integrated mobile app. It has since then given managers real-time oversight of their field programs, increasing accountability and drastically reducing the time spent in data-entry.

Read on to see exactly how much Organizer has saved campaigns.

Topics: Campaigns & Politics, Success Stories, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

5 Advantages of Campaigning in the Field

Posted by Arin Mallin on Jul 6, 2016 11:00:00 AM

 


A trend in campaining over the past few decades has been the lack of persionalization. With the ever rising prescene of social media and the internet as a whole, information can be passed around quicker and more efficiently than ever before. Only one thing is missing from a system such as this, people. In some ways you can personalize messages and content through utlizing certain channels when targeting specific groups of people. Yet, this is means mostly demographically segmenting. For example, targeting millenials with on Instagram, or professionals on LinkedIn. While this is more specific than mass-targeting the population, it still isn't tailored to an individual.

Read on to find out how campaigning in the field can be the solution to decades of unpersonalized messaging strategies. 

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

Understanding Digital Data Security

Posted by Ellen Perfect on Jul 1, 2016 11:00:00 AM

Data leaks and security breaches have become a common topic in the news lately, with victims ranging from celebrities to the Democratic National Convention. But while the impact of information insecurity has become a hot button issue, there has been little conversation on how these incidents can be prevented.

From corporations to political campaigns, many groups rely upon outside software to turn their data into actionable information. This means that almost every organization has a stake when it comes to conversations on information security. Effective evaluation of the security applied by third party software systems can ensure that your data is only accessed by the individuals and organizations you trust.

To understand how to secure your data, you first need to understand what software companies do with your information. Within a third party software, the data management process generally looks something like this:

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

The Key to Field Campaigning with Technology

Posted by Arin Mallin on Jun 22, 2016 11:00:00 AM

Let's face it, technology just isn't enough anymore. Creating quick solutions to logistical nightmares are great in the world of field campaigning, but what happens when all those little fixes aren't working well together, and sometimes even against eachother? The key in creating great technology for canvassing, isn't just to answer the issue, but rather have all the tools intergrated to create a seemless interface that allows for quicker and easier data capture. When your technology is working for you and not against you, it creates more time to have those meaningful face-to-face conversations while canvassing.

Read on to find out more about the challenges of tech and field campaigning, and the solutions that can making knocking on doors that much simplier.

Topics: Campaigns & Politics, Field Consulting

Traits of a Successful Canvasser

Posted by Arin Mallin on Jun 15, 2016 3:48:07 PM

There are two key actors in the process of canvassing; the canvasser (the door-knocker) and the contributor (the door-opener). More often than not it is your personality as a canvasser, not the issue or cause, that will keep people wanting to talk to you. Read on to learn the traits of a successful canvasser.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

What do you want to be when you grow up?

Posted by Liam Speden on Jun 10, 2016 11:00:00 AM

It’s a question that startup CEO’s get asked about their companies as often as parents ask it of children (and sometimes young adults), and I’ve found it’s a good question to keep in mind.

Topics: Campaigns & Politics, Field Consulting, Sales & Direct Marketing, Labor Organizing, Advocacy & Fundraising

How to become a Field Consultant

Posted by Arin Mallin on Jun 9, 2016 1:30:12 PM

Consulting has been a rapidly growing industry since the 1960s. It's a useful way for companies to get special projects done without having to add an additional employee on the payroll. Field consultants specialize in improving the canvassing efforts of the industries they are experts in. While it takes time to enter this career, there are some steps you can take to become a field consultant. Read on to find out more.

 

Topics: Field Consulting

Winning the Field in the 2016 Elections

Posted by Ellen Perfect on Jun 7, 2016 11:00:00 AM

Many of the 2016 races are hitting critical moments where every vote counts, and campaigns are beginning to ramp up their outreach for GOTV efforts and engagement with possible supporters. It’s no secret that winning in the field is essential to any successful campaign, but what actually allows a campaign to come out ahead?

Topics: Campaigns & Politics, Field Consulting

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